Establishing Dialogue Between Experts and Consumers: The Example of Consensus Conferences in Public Opinion

Helene Valade-Thong and Anne Panis-Lelong

While consumers are at the heart of the innovation problematic, they are today largely excluded from the process of developing new products and services.

Establishing Dialogue Between Experts and Consumers

The Example of Consensus Conferences in Public Opinion

Anne PanisLelong and Hlne ValadeThong

The Paradox of Innovation in marketing

The paradox of innovation in marketing is that the consumer is at the heart of the innovation problematic but is seldom included in the process. Whether consumer goods, capital goods or services, whether real technological advances are in play or not, it is the consumer who is at the heart of the innovation problematic.

It seems to be accepted today that the success of any innovation resides largely even wholly on...

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