Establishing Dialogue Between Experts and Consumers: The Example of Consensus Conferences in Public Opinion

While consumers are at the heart of the innovation problematic, they are today largely excluded from the process of developing new products and services.

Establishing Dialogue Between Experts and Consumers

The Example of Consensus Conferences in Public Opinion

Anne PanisLelong and Hlne ValadeThong

The Paradox of Innovation in marketing

The paradox of innovation in marketing is that the consumer is...