Esquire Bank: Succeed Boldly

Esquire Bank, a full-service commercial bank, won an award for the top-performing community bank in America by creating multi-format content from repurposed assets.

Campaign details

Brand owner: Esquire Bank Entrant company: Park & Battery Idea creation: Park & Battery Oakland Market: United States Sector: Banks Media channels: Email marketing, Mobile & apps, Social media, Websites & microsites, Video on demand, Content marketing, Direct marketing, Online display, Search marketing, Radio & audio Budget: Up to 500k

Campaign video

Creative assets

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Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....

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