ESPN, Inc.: The Rick campaign

ESPN began in the late 1970s as the first 24-hour cable channel devoted exclusively to sports news and the airing of such minor sports as Australian Rules football and tractor pulls.

ESPN, Inc.: The Rick campaign

Robert Schnakenberg

OVERVIEW

ESPN began in the late 1970s as the first 24-hour cable channel devoted exclusively to sports news and the airing of such minor sports as Australian Rules football and tractor pulls. By the 1990s,...