Worth a thousand words: Analysing the impact of image recognition in surveys

Details the research that Netquest, an online fieldwork company, carried out into analysing the impact of image recognition in surveys throughout Mexico and Spain.

Introduction

An opportunity to collect new data / gather new insights

With the expansion of the Internet, computer-mediated communication has become one of the most important mediums, changing how people communicate nowadays. Sharing and posting images has been considered as one of the most popular online activities. For instance, sharing images has been found as the most frequent and engaging internet activity in Britain (Dutton and Blank, 2013), whereas in USA 62% of the adult internet users engage in these activities (Duggan, 2013). A new communicative tool has raised.

For years, the market research industry has understood that adapting research...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands