Introduction
An opportunity to collect new data / gather new insights
With the expansion of the Internet, computer-mediated communication has become one of the most important mediums, changing how people communicate nowadays. Sharing and posting images has been considered as one of the most popular online activities. For instance, sharing images has been found as the most frequent and engaging internet activity in Britain (Dutton and Blank, 2013), whereas in USA 62% of the adult internet users engage in these activities (Duggan, 2013). A new communicative tool has raised.
For years, the market research industry has understood that adapting research...