Who are we looking for? Recruitment criteria of researcher vs. consultant
Rob DoesITHAKA marktanalisten, Netherlands
THE RESEARCH MARKET IS CHANGING FAST
It was only 25 years ago that the entire client base of most research companies consisted of packaged goods companies. Fast movers are still a major force in research but other industries have quickly adopted market research as a powerful tool in today's business. Today, most marketing research firms include among their client lists IT firms, telecoms, and many companies in the ever-expanding service sectors. This trend will continue as the service sectors learn about the power of...