Who are we looking for? Recruitment criteria of researcher vs. consultant

This paper discusses the paradigm when it comes to selecting and hiring qualitative researchers. As with all business, the quality of the work is extremely dependent on the type of people within the organisation.

Who are we looking for? Recruitment criteria of researcher vs. consultant

Rob DoesITHAKA marktanalisten, Netherlands


It was only 25 years ago that the entire client base of most research companies consisted of packaged goods companies. Fast movers are still a major force in research but other industries have quickly adopted market research as a powerful tool in today's business. Today, most marketing research firms include among their client lists IT firms, telecoms, and many companies in the ever-expanding service sectors. This trend will continue as the service sectors learn about the power of...

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