When is perception reality? A regional study into perception and reality of using mobile devices

Karla Costa
Motorola, Brazil

Philip Rhodes
User Experience Research, United Kingdom, and Royal Society of the Arts (RSA)

PREFACE

This paper discusses the 'perception and reality' of the concept of 'ease of use' in the context of mobile devices amongst Brazilian, Argentinean, Mexican and Colombian consumers and retailers. Using a range of research methods, including depth interviews and comparative qualitative usability investigations the project sought to evaluate the hypothesis that 'Motorola mobile devices are more difficult to use than other mobile manufacturers' by evaluating and questioning what is understood by the term 'ease of use' and then directly comparing consumers and retailers use of different mobile devices to compare the actual experiences of those devices.