When is perception reality? A regional study into perception and reality of using mobile devices

This paper discusses the 'perception and reality' of the concept of 'ease of use' in the context of mobile devices amongst Brazilian, Argentinean, Mexican and Colombian consumers and retailers.

When is perception reality? A regional study into perception and reality of using mobile devices

Karla CostaMotorola, Brazil

Philip RhodesUser Experience Research, United Kingdom, and Royal Society of the Arts (RSA)

PREFACE

This paper discusses the 'perception and reality' of the concept of 'ease of use' in the context of mobile devices amongst Brazilian, Argentinean, Mexican and Colombian consumers and retailers. Using a range of research methods, including depth interviews and comparative qualitative usability investigations the project sought to evaluate the hypothesis that 'Motorola mobile devices are more difficult to use than other mobile manufacturers' by evaluating and...

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