Webnography: A New Market Survey Technique - Space Turning Into Virtual Territory

Market research has a new vast territory to explore: cyberspace. All kinds of people from around the world converge in this so-called cyberspace, where time and space acquire new dimensions and all kinds of topics can be addressed.

Webnography: A New Market Survey Technique – Space Turning Into Virtual Territory

Manuel BarberenaPearson, Mexico

Maria Elena LeónFactory Ideas, Mexico


Nowadays there are thousands and thousands of Internet users known as cyber users, of which 170,000 are Latin American and 30 million are Mexican. Internet demand is growing constantly according to the 2009 study “Habits of Internet Users” by the Asociación Mexicana de Internet (AMIPCI, the Internet association in Mexico).

Through this study we know that Mexican cyber users live in urban areas as well as rural areas. We also know that nine million have personal...

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