Web weaving for global insight managers

Phil Rushfirth

The authors of this paper argue that as researchers and marketers, our challenge is to harness the power of web technology to fully make the transition from a perceived passive to pivotal role in the organisations strategic unit.

Web weaving for global insight managers

Phil Rushfirth Nunwood ConsultingLucy Thompson ResearchNet

Introduction

The nerds have it. The nerds have won. Welcome to nerdville. Thanks, Tom Peters, for putting it so bluntly.

You cannot escape. Technology creates information systems which are a bit like sand in your swimming trunks a little annoying but impossible to get rid of.

Companies no longer have the power: It really is power to the people. People with access to information are beginning to challenge...

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