The authors of this paper argue that as researchers and marketers, our challenge is to harness the power of web technology to fully make the transition from a perceived passive to pivotal role in the organisations strategic unit.
Web weaving for
global insight managers
Nunwood ConsultingLucy Thompson
The nerds have it. The nerds have won. Welcome to
nerdville. Thanks, Tom Peters, for putting it so bluntly.
You cannot escape. Technology...