We Learn… Patients Benefit: Conducting sensitive qualitative research with pulmonology patients in an online community environment
James KennedyBrainJuicer PLC, United Kingdom
Laurent VerardPhilips Healthcare, United States
This case study is an account of how Philips Healthcare engaged BrainJuicer to set up a project within an online community environment in which patients suffering from serious pulmonary illness were asked to share their experiences of living with their illnesses, of dealing with medical professionals and of undergoing a variety of treatments and procedures. The objective of the project was to derive insights that Philips Healthcare could use as the...