Watching the devices: Do we watch video differently on smaller screens?
Rob Ellis and Martin Greenbank
This paper describes a research project for Channel 4, the UK broadcaster, which compared viewer engagement on branded, TV company-owned video-on-demand (VOD) platforms against generic VOD websites such as YouTube.
Watching the devices: Do we watch video differently on smaller screens?
Rob Ellis and Martin Greenbank
View the presentation deck for this paper
Introduction
Ten years ago we got almost all our video entertainment through the TV set. While in most markets TV...
