Watching the devices: Do we watch video differently on smaller screens?

Rob Ellis and Martin Greenbank


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Introduction

Ten years ago we got almost all our video entertainment through the TV set. While in most markets TV still has the biggest share of video viewing, we are increasingly watching via PCs and laptops, tablets and mobiles. Within this mobile viewing is the fastest growing sector, as we now can buy smartphones with bigger, clearer screens and easy access to Wi-Fi and fast affordable data. Figure 1 illustrates that access to these devices has grown dramatically over the last three years.

Figure 1. Change in UK adult access to device 2011 to 2014