Watching the devices: Do we watch video differently on smaller screens?

This paper describes a research project for Channel 4, the UK broadcaster, which compared viewer engagement on branded, TV company-owned video-on-demand (VOD) platforms against generic VOD websites such as YouTube.

Watching the devices: Do we watch video differently on smaller screens?

Rob Ellis and Martin Greenbank

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Ten years ago we got almost all our video entertainment through the TV set. While in most markets TV...

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