Watching the devices: Do we watch video differently on smaller screens?

This paper describes a research project for Channel 4, the UK broadcaster, which compared viewer engagement on branded, TV company-owned video-on-demand (VOD) platforms against generic VOD websites such as YouTube.

Watching the devices: Do we watch video differently on smaller screens?

Rob Ellis and Martin Greenbank

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Introduction

Ten years ago we got almost all our video entertainment through the TV set. While in most markets TV still has the biggest share of video viewing, we are increasingly watching via PCs and laptops, tablets and mobiles. Within this mobile viewing is th

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