Videometrics to the Rescue: Videometric data to understand changing shopper dynamics in FMCG

Nailbiter, the technology platform, used its video market research capability in the US to produce better consumer insights for Airwick, an air care brand and Lysol, an American cleaning products brand.

Introduction: The necessity and inevitability of video-based research

Market Research follows the way consumers communicate. The advent of postal services, telephone, and development of the internet brought about similar jumps to postal, phone, and online research. The future of online communication is audio-visual, making video surveys and large-scale video data collection inevitable. NAILBITER was formed by industry veterans to push the boundaries of quantitative video market research to uncover new ways of measuring brands and marketing.

Big FMCG manufacturers and retailers have access to an unprecedented amount of data to make key marketing and brand decisions. Yet these companies are...

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