Videometrics to the Rescue: Videometric data to understand changing shopper dynamics in FMCG
Amit Dhand, Yelena Idelchik and Luke Orphanides
Nailbiter, the technology platform, used its video market research capability in the US to produce better consumer insights for Airwick, an air care brand and Lysol, an American cleaning products brand.
Introduction: The necessity and inevitability of video-based research
Market Research follows the way consumers communicate. The advent of postal services, telephone, and development of the internet brought about similar jumps to postal, phone, and online...
