Viable online research in a country with low internet penetration: the case of Greece

This paper, by Katerina Sergi and Hellas Saltavarea, of The Hellenic Research House, Greece, discusses how best to undertake online research in countries with low internet penetration.

Viable online research in a country with low internet penetration: the case of Greece

Katerina Sergi and Hellas SaltavareaThe Hellenic Research House, Greece


Internet marketing research today is characterized by speed, efficiency, flexibility, transparency, and implementation. These are considered to be the business tools of many research professionals. The speed of internet produces results in a blink of the eye and has literally created a whole new connection in the marketing world between consumers, analysts, business specialists and end-clients. Internet's efficiency has led to realization of projects that vary in quantity, or complexity. The flexibility of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands