Viable online research in a country with low internet penetration: the case of Greece

Katerina Sergi and Hellas Saltavarea

This paper, by Katerina Sergi and Hellas Saltavarea, of The Hellenic Research House, Greece, discusses how best to undertake online research in countries with low internet penetration.

Viable online research in a country with low internet penetration: the case of Greece

Katerina Sergi and Hellas SaltavareaThe Hellenic Research House, Greece

INTRODUCTION

Internet marketing research today is characterized by speed, efficiency, flexibility, transparency, and implementation. These are considered to be the business tools of many research professionals. The speed of internet produces results in a blink of the eye and has literally created a whole new connection in the marketing world between consumers, analysts, business specialists and end-clients. Internet's efficiency has led to realization of projects that vary in quantity, or complexity. The flexibility of...

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