Using technology to drive commercial opportunities at F1 races

Formula 1's new global research team worked with spacial intelligence company Meshh to deliver insights into spectator behaviour around race circuits, with a view to maximising commercial revenue and spectator engagement at F1 events.

Following the Liberty Media acquisition, Formula Vs new Global Research team engaged Meshh to deliver insights into spectator behaviour around race circuits, with a view to maximise commercial revenue and spectator engagement at F1 events. The huge footprints of F1 circuits, coupled with a lack of ticketing information (typically controlled by circuits themselves), meant that F1 had little insight into how fans experienced their live events. Meshh's footfall analytics sensors were therefore used to evidence:

  • When visitors arrive on circuit;
  • Journey patterns throughout the event;
  • Most popular entrances and exits;
  • Optimum placement for retail outlets;
  • How visitors engage with the...

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