Up to Speed
Localizing and Evolving Business-Oriented, Early-Stage Research Thinking and Methods for the Asia Pacific Market
Jonathan MarcusGlobal Co-Branding, MasterCard International, United States
Alex GofmanMoskowitz Jacobs Inc., United States
Zhenyu MaMoskowitz Jacobs Inc., United States
Howard MoskowitzMoskowitz Jacobs Inc., United States
INTRODUCTION
Many researchers in the Asia Pacific region have, by now, been schooled in western universities, have been exposed to research methods, and now want to take the methods back to their countries and use them on business problems. The burgeoning growth of Asia as an economic powerhouse means that the researcher has a...