Unilever: NUDGE – Your way to successful brand relaunches

Discusses an innovative application of NUDGE by Unilever in Thailand, designed to minimize the disruption caused to consumers and thereby significantly improve the chances of a successful brand relaunch.

Preface

This paper is about an innovative application of NUDGE, designed to minimize the disruption caused to consumers, and thereby significantly improve chances of brand relaunch success. As a core concept, NUDGE is about creating a context of choice...