Unilever Argentina: The Thermometer - Understanding people to inspire and provoke, transforming a crisis into an opportunity

Unilever Argentina, a consumer goods company, created The Thermometer to understand people and their consumption behaviours during turbulent times.


During times of crisis, people's beliefs, habits, and relationships with brands and distribution channels change. In 2013, at Unilever Argentina we created "The Thermometer", our holistic program to understand people and consumption during turbulent

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