Unilever Argentina: The Thermometer - Understanding people to inspire and provoke, transforming a crisis into an opportunity

Unilever Argentina, a consumer goods company, created The Thermometer to understand people and their consumption behaviours during turbulent times.


During times of crisis, people's beliefs, habits, and relationships with brands and distribution channels change. In 2013, at Unilever Argentina we created "The Thermometer", our holistic program to understand people and consumption during turbulent times. It started as a wake-up call for the business by raising the relevance of understanding people in the new context. Thanks to its success in helping the business deliver in a tough context, it became more than a project and was continued as an ongoing reference, generating new lenses and a language for the business to connect with consumers. Through a continuous and holistic...

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