"Tweetmiotics" - Using Twitter as a consumer centric research tool

Economic models have been changing and we now live in a collaboration economy, where peers are the new keepers of brands, media and content through social computing.

“Tweetmiotics” – Using Twitter as a consumer centric research tool

Karina BesprosvanChile and LATAM, OMG Research, Chile

David OyarzunDDB, Chile


We are living in a culture of visibility – an environment where it has become normal to have what used to be private, hidden or personal shifted into the public space – sometimes purposefully, sometimes not. The average person's life, thoughts, even bored are captured, broadcasted and glorified – through reality television, social networks, mobile technology – and even by researchers like ourselves. Using the new tools of Web 2.0 to seek fame and fortune, most...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands