“Tweetmiotics” – Using Twitter as a consumer centric research tool
Karina BesprosvanChile and LATAM, OMG Research, Chile
David OyarzunDDB, Chile
We are living in a culture of visibility – an environment where it has become normal to have what used to be private, hidden or personal shifted into the public space – sometimes purposefully, sometimes not. The average person's life, thoughts, even bored are captured, broadcasted and glorified – through reality television, social networks, mobile technology – and even by researchers like ourselves. Using the new tools of Web 2.0 to seek fame and fortune, most...