True ROI of influencers: The true impact of YouTubers on consumers (minds)

Market research company, respondi researched the extent to which online influencers are able to affect their audiences in Germany.

Introduction

Several days ago, Instagram (owned by Facebook as everybody knows) announced the launch of a new functionality. Now on Instagram, it is possible to share 10 minute long video content (one hour long for "premium" accounts). The goal is to compete...