Touchpoints II. The changing purchase process

The Touchpoints II Study, which seeks to understand what marketing factors have the most influence on a consumer's decision to purchase a product, reveals a continuing purchase process shift set in motion by the mass adoption of interactive media.

Touchpoints II

The Changing Purchase Process

Kathryn KoegelResearch and Industry Development, DoubleClick Inc., United States


The DoubleClick Touchpoints Study Series (2002, 2003) was designed to gain a greater understanding of how...

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