Tomorrow is a new consumer! Who is the future Asian consumer?

Smita Bhosale and Sangeeta Gupta

The world is looking intensely at Asia today, as it moves rapidly towards becoming not only the world's largest producer and consumer, but also the largest productive workforce.

Tomorrow is a new consumer! Who is the future Asian consumer?

Smita BhosaleHindustan Lever Ltd, India

Sangeeta GuptaAC Nielsen ORG-MARG, India

INTRODUCTION

The world is looking intensely at Asia today, not for its spirituality or its exotic cuisines, but as a critical contributor to the sustenance of its core economic superiority. Having reached a “launching pad” level of economic growth (or getting there real fast, depending on the specific country), and with its very large youngpopulations, Asia is moving rapidly towards becoming not only the world's largest producer and consumer, but also the largest productive workforce....

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