Tomorrow is a new consumer! Who is the future Asian consumer?
Smita Bhosale and Sangeeta Gupta
The world is looking intensely at Asia today, as it moves rapidly towards becoming not only the world's largest producer and consumer, but also the largest productive workforce.
Tomorrow is a new consumer! Who is the future Asian consumer?
Smita BhosaleHindustan Lever Ltd, India
Sangeeta GuptaAC Nielsen ORG-MARG, India
INTRODUCTION
The world is looking intensely at Asia today, not for its spirituality or its exotic cuisines, but...