The paradox of success – learning to love failure as pioneers of market research
John KearonBrainJuicer Group plc/BrainJuicer Labs, United Kingdom
INTRODUCTION
The paradox of success is you need to embrace failure to achieve it.
This is a paper born out of a speech I gave to 600 17 year olds on entrepreneurship during the UK's enterprise week in November 2007. It must rank as one of the most nerve-jangling speeches I've ever done, since owning a teenager of my own I had strong clues that they can be a cynical and challenging audience. However, setting anxiety and...