Introduction
Advertising has unparalleled power to shape people's attitudes, to generate social narratives that guide lives and politics and create stories that build the very basis of how they see the world. Within this power lies a responsibility that transcends business but should be fundamental to any marketer: to create strategies, messages and ideas that work towards a more inclusive, safe world that provides equal opportunities for all.
But how are we shaping that world if entire groups of society are being misrepresented in the ads we show every day?
In her 2011 documentary "Miss Representation",1' director Jennifer...