The future is voice: How voice technology is changing the world of people and brands

Provides suggestions on how brands can build stronger and more meaningful relationships with consumers, through understanding how new technologies – and voice technology in particular – are affecting people in the digital era.

Introduction

Digital Anthropology is at the heart of our paper. We started by understanding the human relationship with voice technology. We then use the insights from Digital Anthropology to enhance brand love. Here, we provide suggestions on how brands...