The agony and ecstasy of teaching an old dog new tricks: From research agency to tech company

Surveys some ways in which market research organisations need to adapt their mindsets to stay relevant in the modern insight pipeline and data dispensation, as facilitated through technology.

Introduction

Everyone talks about 'big data' like some magical panacea but when the chips are down who really has it in them to come to the party; and who gets left behind?

Having bootstrapped a data science team within a large traditional market research organisation, I've faced many challenges while setting up an effective data science function. Most of the challenges are around mindset. Traditional corporates just do

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands