The agony and ecstasy of teaching an old dog new tricks: From research agency to tech company

Surveys some ways in which market research organisations need to adapt their mindsets to stay relevant in the modern insight pipeline and data dispensation, as facilitated through technology.


Everyone talks about 'big data' like some magical panacea but when the chips are down who really has it in them to come to the party; and who gets left behind?

Having bootstrapped a data science team within a large traditional market research organisation, I've faced many challenges while setting up an effective data science function. Most of the challenges are around mindset. Traditional corporates just do

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