The Value of Machine Learning in Privacy: Results-oriented machine learning solution in securing PII data anonymisation

Netquest, a market researcher, designed a new method to detect Personal Identifiable Information (PII) based on "learning from experience" with participants from Brazil, Mexico, Spain and the United States.

Preface

"Data can be either useful or perfectly anonymous but never both" (Ohm, 2010)

Online behavioral data is a valuable source of insights for researchers. However, data collected passively via tracking meters contains Personal Identifiable Informati

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands