The social (network) choice: Fusing influencer analytics and sociometry to discover truths about Filipino society

Looks into some of the most influential personalities in the Philippine social media and examines their Fan Activity Maps – a web of connections that shows all the other fan pages that share the same active fans of any given brand or influencer page.

Introduction

Society is no stranger to professional influencers of public opinion. From the age of toga-donning philosophers in ancient Greece to the more contemporary Al Gore types with crusades for worthy causes, famous people have always been trying to persuad

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