The Social Media Leap: Integrating social media into marketing strategy
Karen Nelson-Field and Gavin Klose
The concept of six degrees of separation is now three
The rate of exponential growth in social media surpasses that of any media to date. Facebook alone, in one year, added over 200 million users (Qualman 2009). As at July 2010, from its humble beginnings only five years ago, it claims 500 million unique users. The numbers of unique users across all online social networks is estimated to climb to a staggering 1.971 billion by 2015 (Nuttney 2010) – that’s close to...