The role of research in powering what matters in DEI

The Multicultural Insights Collective’s ‘Words Matter’ initiative identified DEI best practice and highlighted the role that corporate researchers can play.

Introduction

The global events of the last few years have clearly had a tremendous impact on society, especially when it comes to recognising the wide array of diversity across the globe. Over the past few years, we have been challenged to think about the way we engage with one another and to actively change behaviours that cause harm to others. We began this research by asking ourselves an honest question about racial justice, and its space in the ecosystem of organisational DEI efforts.

"How do we even talk about this?"

We wondered to ourselves: What words matter most? What language...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands