The Pursuit Of Luxury - Bling-Bling Vs. Savoir Faire
Understanding the changing nature of luxury
Steve Hales and Alexander Maule Synovate
INTRODUCTION
The Business Challenge
The overall consumption volume of cognac is decreasing...
The pursuit of luxury -bling-bling vs. savoir faire
Understanding trends in youth markets is challenging due to the dynamism and fluidity of consumer attitudes.
