The Pros And Cons Of Using GPS In Outdoor Research
The Italian experience
Andrea Mazzasalma Eurisko
FOREWORD
Back in 1999, the Italian associations of Advertisers, Advertising Agencies, Media Buyers and Media Owners formed a consortium named Audiposter, with the intent of promoting a certified system to measure Outdoor exposure in Italy.
At the beginning of the year 2000, Eurisko was invited by Audiposter, as well as other major Italian ...