The Privacy Paradox: Data sharing in the age of always on

A global study revealed that, while consumers share their location data, most feel stressed or vulnerable when doing so. The findings also gave insights in how to appropriately address consumers’ privacy needs and concerns.


In the first half of 2018, the discussion around people's data privacy and protections reached a fever pitch. Just as the scale of the Facebook-Cambridge Analytica data scandal came to light, companies around the world were busy preparing for the European Union's new privacy rules. As Věra Jourová, the EU justice commissioner, remarked as the bloc's General Data Protection Regulation came into force: "People will get used to the new situation, they'll become more aware of what happens with their data. But that will take time."1

The extent to which new regulations and well-publicized cases of abuse of...

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