The Privacy Paradox: Data sharing in the age of always on

Dora Heinkel (†), Pia Blasé, Martin Oxley, Andre Schuenemann and Ralf Becker

A global study revealed that, while consumers share their location data, most feel stressed or vulnerable when doing so. The findings also gave insights in how to appropriately address consumers’ privacy needs and concerns.

Preface

In the first half of 2018, the discussion around people's data privacy and protections reached a fever pitch. Just as the scale of the Facebook-Cambridge Analytica data scandal came to light, companies around the world were busy preparing for the Eur

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