The network of favours - creating innovative consumer touch-points

This paper discusses the increasing importance of consumer driven touchpoints, which can help to drive innovation and product development.

The network of favours – creating innovative consumer touch-points

Márta HoffmannResearch International Hoffmann, Hungary

Genovéva FlorovitsFerrero, Hungary

István KozáriInitiative Budapest – FastBridge, Hungary


The ideas that have lighted my way have been kindness, beauty and truth” Albert Einstein

Our study describes and gives insights about a consumer-driven consumer touchpoint development: the network of favours, and helps to understand why it is important to use innovative techniques to drive innovation. The study is based on a real case, conducted in 2007. It is a relevant example of developing a completely new platform bespoken to the...

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