The Joy of Research: Recovering engagement through F2F methodologies and a Unilever food truck

This paper discusses why enjoyment is key to engagement and asks how research can be made more enjoyable for participants without compromising on quality of output.

The Joy of Research: Recovering engagement through F2F methodologies

Adelina Vaca, Leticia Charraga

Introduction: The struggle for consumers' time and engagement

Efficiency vs. engagement

We need to make our questionnaires quicker, our methodologies faster, immediate even. We want real time results for our brand managers to make decisions on the go. But as researchers struggle with speed, they lose more and more engagement.