The Joy of Research: Recovering engagement through F2F methodologies
Introduction: The struggle for consumers' time and engagement
Efficiency vs. engagement
We need to make our questionnaires quicker, our methodologies faster,...
The Joy of Research: Recovering engagement through F2F methodologies and a Unilever food truck
This paper discusses why enjoyment is key to engagement and asks how research can be made more enjoyable for participants without compromising on quality of output.
