The impact of personalization at scale: Advertising for equality and the portrayal of women in advertising

Focuses on women's representation in advertising in Brazil, from a business measurement perspective, and looks into how it can impact advertising performance, as well as providing solutions to making advertising more inclusive.

Introduction

Advertising has unparalleled power to shape people's attitudes, to generate social narratives that guide lives and politics and create stories that build the very basis of how they see the world. Within this power lies a responsibility that...

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