The future is now

Beth M. Webb and Robert H. Patchen

The portable people meter (PPM) is a promising new media research tool that makes it possible to automatically track consumers' exposure to the electronic media.

The Future Is Now

The latest findings from the market launch of the portable people meter in Philadelphia

Robert H. PatchenandBeth M. WebbArbitron Inc.

Introduction

Starting this year in Philadelphia, the users of radio and TV ratings will confront...

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