The future is hybrid: Exploring how qualitative techniques can work in the online world

Discusses how qualitative research technologies can be more effectively used online. The real opportunity seems to be, not online versions of existing qualitative techniques, but qualitative versions of quantitative questioning.

The future is hybrid: Exploring how qualitative techniques can work in the online world

Chris ForrestThe Nursery Research and Planning Ltd, United Kingdom


When I started in research in the early 1980s the 'qual vs. quant debate' was a feature of all the major research conferences. It was largely a battle about absolute scientific validity which us quallies saw as a non-sequitor. We were happy to stick flowers in the quanties' gun barrels and skip away home. We have each gone our merry ways, particularly in the United Kingdom where the leading qual practitioners have tended to work...

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