The full picture
Marcus Boyland, Iain Janes and Howard Barber
This paper will argue that eye tracking has a place in usability research. As part of bringing the consumer into the heart of the website design process, the use of eye tracking technology has now evolved to become a necessary tool to use as part of the web design process, providing web marketers and designers with insights that qualify the effectiveness of a website in its ability to grab the attention of the visitor as they attempt to navigate through its pages.
The Full Picture
Using eye tracking technology to make website design more effective
Howard Barber
NOP WorldIain Janes
EyetrackerMarcus Boyland
NOP World
Introduction
Web usability researchers
have been arguing for several years now that to...
