The Evolved Consumer: Where Will Consumers be Standing After the Storm?
Karina BesprosvanOmnicomMediaGroup, Chile
The global economic crisis has resulted in some predictable consumer behaviour changes, e.g. reduced spending, postponing plans to buy a new car. Even prior to the economic slowdown we were sensing shifts in consumer attitude towards the conspicuous consumption which had dominated the previous decade. Alternative lifestyles were emerging with downsizing and the pursuit of more spiritual fulfilment being noticeable trends. This medium term trend combined with the shorter term economic trend leaves us with a 'new normal' to understand. What are...