The Dutch outdoor study
Marcel van der Kooi, Peter Klopprogge and Lex van Meurs
In 2000 a new study of outdoor advertising reach was published in the Netherlands. The Dutch Outdoor Study combines several major innovations in outdoor research techniques with new software for presenting results.
The Dutch Outdoor Study
Research on the move
Peter Kloprogge and
Marcel van der Kooi
PointLogicLex van Meurs
Intomart
INTRODUCTION
The Dutch Outdoor Study offers various
advantages over the research designs of outdoor studies carried out in other
...
