The Danone Activation Studio: Turning consumer insights into company-wide memes
Anouk Willems, Tom De Ruyck and Annemiek Temming
This paper discusses a project from Danone that aimed to share insights with people in a faster way, and ultimately increase the ROI of its insights.
The Danone Activation Studio: Turning consumer insights into company-wide memes
Anouk Willems, Tom De Ruyck and Annemiek TemmingInSites Consulting and Danone
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Introduction
Demonstrating impact is more than ever the name...
