The Danone Activation Studio: Turning consumer insights into company-wide memes

This paper discusses a project from Danone that aimed to share insights with people in a faster way, and ultimately increase the ROI of its insights.

The Danone Activation Studio: Turning consumer insights into company-wide memes

Anouk Willems, Tom De Ruyck and Annemiek Temming InSites Consulting and Danone

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Introduction

Demonstrating impact is more than ever the

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