The culture karma chameleon: Attempting to crack some of the “cultural code” in India

Harry Key, Ayobamidele Gnadig and Mamata Kathuria

Describes a qualitative research project to understand aspects of Indian culture which are relevant to brand marketing.

The culture karma chameleon: Attempting to crack some of the 'cultural code' in India

Harry Key and Ayobamidele GnadigH,T,P, Concept India, India

Mamata KathuriaPoint of View, India

“To access the meaning of an imprint within a particular culture, you...

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