The creation of a single source cross media Internet panel
Peter Callius, Anders Lithner and Stefan SvanfeldtResearch International, Sweden
THE OUTLOOK – WHY WE DO THE THINGS WE DO
The great thing about the Internet is that almost everything is measurable. Unfortunately the dilemma is precisely that – that everything is measurable. This has at times been in the way of the development of new and more flexible and holistic measurement systems.
When trying to present a paper about the development of new research we always find it helpful to try to establish in what...