The creation of a single source cross media Internet panel

This paper describes a completely new way of measuring Internet audience behavior and combining it with a full cross media survey covering all major media categories and a full TGI database.

The creation of a single source cross media Internet panel

Peter Callius, Anders Lithner and Stefan SvanfeldtResearch International, Sweden

THE OUTLOOK – WHY WE DO THE THINGS WE DO

The great thing about the Internet is that almost everything is measurable. Unfortunately the dilemma is precisely that – that everything is measurable. This has at times been in the way of the development of new and more flexible and holistic measurement systems.

When trying to present a paper about the development of new research we always find it helpful to try to establish in what...

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