The “co-creation revolution”
Ana C.M. MedeirosAxe/Lynx, Unilever, United Kingdom
Andrew NeedhamFace/Headbox, United Kingdom
INTRODUCTION
It is no secret that the past 20 years have seen a major decline1– some would say the slow death –...
The "co-creation revolution"
The advent of Web 2.0 has given consumers a variety of ways to express their creativity, views and opinions.
